1. Introduction

Silver State Smiles (“Silver State Smiles,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website, receive dental services, interact with our offices, or communicate with us through telephone, email, SMS, RCS, or other channels.

This policy applies to Silver State Smiles and the following participating dental offices:

• Cheyenne Dental Group
• Northview Dental Group
• Image Dental & Orthodontics
• Floss Dental & Orthodontics
• Sunset Dental & Orthodontics
• Mint Dental & Orthodontics
• Regal Dentistry

Patient communications for these offices may be managed centrally under the Silver State Smiles name.

2. Information We Collect

We may collect information directly from you, through your interactions with our services, or from authorized third-party sources.

Personal Information

This may include your name, telephone number, email address, mailing address, date of birth, and other information needed to identify or contact you.

Health Information

We may collect dental and medical histories, treatment information, diagnostic records, X-rays, appointment information, and other information necessary to provide dental care.

Insurance and Payment Information

We may collect insurance details, coverage information, billing records, payment information, and information required to process claims or coordinate care.

Website and Usage Information

When you visit our website, we may collect technical and usage information, including your IP address, browser type, device information, pages visited, and interactions with website features.

Communication Information

We may collect appointment requests, inquiries, communication history, messaging preferences, consent records, and opt-out requests.

Information From Third-Party Sources

We may receive contact, insurance, and other relevant information from insurance providers and other authorized third-party sources when the disclosure and our use of the information are permitted by applicable law.

Information received from third parties may be used for authorized purposes, including care coordination, appointment scheduling, and patient communications.

Receiving a telephone number from a third party does not, by itself, establish consent to receive text messages.

3. How We Use Your Information

We may use your information to:

• Provide dental care and related services.
• Schedule, confirm, modify, and manage appointments.
• Respond to questions and requests.
• Communicate about dental care and treatment.
• Send appointment reminders and scheduling updates.
• Send routine checkup and preventive-care reminders when legally permitted.
• Follow up after dental visits.
• Contact former or inactive patients when legally permitted.
• Communicate with prospective patients when authorized.
• Send promotional information and offers when the required consent has been obtained.
• Verify insurance coverage and process insurance claims.
• Process payments and maintain business records.
• Improve our website, services, and patient experience.
• Analyze website performance and measure advertising effectiveness.
• Meet applicable legal and regulatory obligations.

We use personal information only for purposes permitted by applicable law.

4. HIPAA and Protected Health Information

Silver State Smiles handles protected health information in accordance with applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.

Protected health information may be subject to additional requirements regarding its use, disclosure, security, and retention.

Our HIPAA Notice of Privacy Practices, where applicable, provides additional information about how protected health information may be used and disclosed and describes patients' rights regarding that information.

This website Privacy Policy does not replace the HIPAA Notice of Privacy Practices.

To request information about our healthcare privacy practices, please contact us using the details provided below.

5. Information Sharing and Disclosure

We may share information with third parties when necessary to provide services, support our operations, or comply with applicable law.

These parties may include:

• Healthcare professionals involved in your care.
• Our participating dental offices.
• Insurance providers and claims administrators.
• Patient management and scheduling service providers.
• Messaging and communication service providers.
• Payment processors.
• Website hosting and technical service providers.
• Analytics and advertising service providers, subject to applicable privacy requirements.
• Government agencies or legal authorities when disclosure is required or permitted by law.

We use CareStack and Anablock CRM to support patient management and related operations.

We do not sell personal information to third parties for their independent marketing purposes.

We do not sell or share mobile phone numbers or SMS/RCS opt-in information with third parties or affiliates for their independent marketing or promotional purposes.

Service providers may process information on our behalf as necessary to deliver their services, subject to applicable legal and contractual requirements.

6. SMS and RCS Communications

Silver State Smiles may communicate with patients and prospective patients through Short Message Service (SMS) and Rich Communication Services (RCS), where supported.

Depending on your relationship with our practice, your communication preferences, and applicable consent, messages may include:

• Appointment confirmations and reminders.
• Scheduling changes and updates.
• Routine dental checkup reminders.
• Preventive-care communications.
• Follow-up messages after dental visits.
• Appointment invitations.
• Communications with former or inactive patients.
• Responses to inquiries.
• Promotional offers and information about dental services, when the required consent has been obtained.

Messages concerning any participating dental office may be sent under the Silver State Smiles name.

We send text messages only when permitted by applicable law and when any required consent has been obtained.

We do not assume that consent exists solely because a telephone number was provided by an insurance provider or another third party.

Consent to receive marketing text messages is not a condition of purchasing dental services or receiving treatment.

Message frequency varies. You may receive multiple messages per month. Message and data rates may apply.

You can opt out of text messages at any time by replying STOP.

For assistance, reply HELP or contact us at (702) 487-8120.

We process opt-out requests in accordance with applicable law. Inclusion on a new contact list does not automatically restore consent after an opt-out.

For additional information, please review our Terms of Service.

7. Website Analytics and Advertising Technologies

Our website uses analytics and advertising technologies, including Google Analytics, Google Ads, and Meta advertising technologies.

These technologies may collect information about your device, browser, website activity, and interactions with our website.

We use this information to understand website performance, improve our services, and evaluate advertising effectiveness.

Our tracking configuration is intended to prevent protected health information from being transmitted to advertising and analytics platforms.

You may be able to manage certain tracking technologies through your browser settings and the privacy controls offered by the relevant service providers.

8. Data Security

We use administrative, technical, and physical safeguards designed to protect personal and health information from unauthorized access, disclosure, alteration, or destruction.

However, no electronic transmission or storage method is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as necessary to provide services, maintain appropriate records, manage communication preferences, and meet applicable legal and regulatory obligations.

Retention periods may vary depending on the type of information and the requirements that apply to it.

10. Your Privacy Rights and Choices

Depending on applicable law, you may have rights concerning your personal and health information.

These may include the right to:

• Request access to certain information.
• Request corrections to inaccurate information.
• Request restrictions on certain uses or disclosures of protected health information.
• Request confidential communications.
• Receive an accounting of certain disclosures.
• Obtain a copy of our HIPAA Notice of Privacy Practices, where applicable.

You may also opt out of SMS/RCS messages by replying STOP and unsubscribe from promotional emails using the instructions included in those emails.

To submit a privacy request or ask about your rights, please contact us using the information below.

11. Children's Privacy

Silver State Smiles provides dental services to patients of different ages, including children.

When appropriate, we collect information from and communicate with parents or legal guardians in accordance with applicable law.

Our website is not intended for unsupervised use by children under 13.

12. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of websites or services that we do not control.

We encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, practices, or legal obligations.

Updates will be posted on this page with a revised effective date.

We will provide additional notice when required by applicable law.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact: